ITC graduate shines at the Mittelmoda Fashion Award 2012, Italy
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Kay has received a cash prize of EUR10,000, offered by the Mittelmoda International Lab and Lectra Italia.
His menswear collection, titled ‘Fake eternity’, is inspired by the Ancient Egyptian’s religion and cosmology – the mysterious story behind the Sphinx, the relation amongst the process of mummy erosion, the system of the Ancient Egyptian’s constellation, and the ancient culture of solar, lunar, and stellar stories. Kay has combined these ideas to create prints, by playing with shades, light, and flame, aiming to push digital printing into a new area with the twist of classic menswear tailoring. Printed neoprene fabric is widely used in the collection because of its fleshy texture.
Kay also won the 2010 iD Dunedin Emerging Designer Award and Sasa Ladies’ Purse Day Fashion Design Competition in 2011.
Mittelmoda is one of the most sought-after and well-known fashion competitions at the international level. Introduced in 1993, the project has been developing an international network of contacts with over 620 schools of fashion design in 66 countries, thus becoming a perfect opportunity for exchange and comparison of international creativity. Mittelmoda is also a lab, serving as a permanent observatory on which creativity, as seen in the contest, emerged.
Mittelmoda on Elle.it
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